Deforche Construction Group goes up a gear
Deforche Construction Group, the greenhouse specialist, celebrates its 90th anniversary this year. Deforche is intent on taking its winning formula to the next level, by intensifying its efforts to position itself as a knowledge leader and pioneer on the international market.
3 group companies with a different focus
Thanks to its targeted business strategy, reflected in 3 group companies, Deforche Construction Group is even better placed to serve its customers. CEO Jeroen De Cock: “We always remember where we come from. While greenhouse technology remains the basis of our operations, we aim to be highly responsive to the needs of our various target groups, with the offering provided by our three group companies: Hedafor (formerly Deforche Construct), Forzon and Thermoflor. Each company has a different focus: Hedafor focuses on the plant, Forzon on the person and Thermoflor on the business owner. Our target is the end-result rather than the construction, and that is where we aim to make a difference."
Fresh rebranding
The roll-out of this strategy is accompanied by a fresh rebranding. Both the group (Deforche Construction Group) and the group companies (Hedafor, Forzon and Thermoflor) are in a new format.
"Hedafor focuses on the plant, Forzon on the person and Thermoflor on the business owner. Our target is the end-result rather than the construction, and that is where we aim to make a difference."
Jeroen De Cock, CEO